Author Archive for: ‘ElenaS’

  • Exciting changes coming to Google AdWords

    If you use AdWords as part of your digital marketing strategy, this update is for you. Google is making a big announcement tomorrow, Tuesday, April 22nd. Jerry Dischler, VP of Product Management for AdWords will share an exciting set of innovations ranging from new AdWords …

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  • Social Media marketing budgets to skyrocket over the next 5 years

    A new survey by Duke University indicates Chief Marketing Officers are planning to nearly triple the share of  Social Media spend in their overall marketing budgets over the next five years. Social Media marketing’s share is expected to grow from the current 8.4 %, to …

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  • Digital Marketing: LinkedIn Advertising Event

    Have you tried advertising on LinkedIn? The platform has very powerful targeting capabilities. You can reach users from a specific company or industry; focus on job titles, functions and/or seniority; or select members with certain skills or in relevant groups. For Business-to-Business (B2B) companies especially, these …

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  • Google Analytics Feature Watch –
    Enhanced Link Attribution

    Google Analytics is changing in-page analytics for the better. You know how all links that go from multiple elements on a page to the same URLs were reported together in the past? You could not really tell whether someone clicked on the top navigation bar, the …

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  • Free resource: Learn about the intricacies of Paid Search Marketing

    Whether you are already running a paid search campaign, or thinking of launching one, this webinar will help you. I am hosting it with my friends at WiderFunnel Marketing Optimization at 10 am PST on Wednesday, July 11. Together with CEO Chris Goward, we will: …

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