All Posts Tagged Tag: ‘Social Media’

  • Social Media marketing budgets to skyrocket over the next 5 years

    A new survey by Duke University indicates Chief Marketing Officers are planning to nearly triple the share of  Social Media spend in their overall marketing budgets over the next five years. Social Media marketing’s share is expected to grow from the current 8.4 %, to …

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  • 2012 SocialAnalytics Survey by Adobe

    While social media ROI attracts a lot of discussion, the reality is that only a handful of organizations have found a way to effectively define, track and measure the ROI on their social media efforts. Adobe has just announced a new survey focusing on the tools, …

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