About

Iridia Consulting offers expert advice and training in the fields of Digital Marketing and Web Analytics.

Iridia Consulting provides expert consulting and training in the field of digital marketing and web analytics. We help small businesses and established large corporations alike to effectively leverage digital media, to communicate better with their current and potential customers, and be more efficient in converting advertising spend into tangible and measurable results.

Our methodology is pragmatic and results oriented. We treat the business problems of our clients as our own. Our focus is on building solid and lasting partnerships and growing our business by helping you succeed in yours. The vast majority of our business comes from client referrals and repeat engagements. We see this as a testament for the quality of our work and the effectiveness of our approach.

Iridia Consulting was started by Elena Surcheva in 2011 and is based in Vancouver, Canada.

Elena has over a decade of experience in the field of digital marketing, campaign management and marketing strategy . Prior to starting Iridia Consulting, she had launched and managed multi-million-dollar paid search campaigns for both B2B and B2C companies in the media and telecommunications industry. Elena holds a MBA in Marketing from Simon Fraser University and teaches Web Analytics for the Award of Achievement in Web Analytics Program at the University of British Columbia.