While social media ROI attracts a lot of discussion, the reality is that only a handful of organizations have found a way to effectively define, track and measure the ROI on their social media efforts. Adobe has just announced a new survey focusing on the tools, metrics and strategies used by marketers today to estimate the ROI of social media programs. Participants in the survey will have a chance to benchmark their practices against those of their peers and get detailed results on current state of social media analytics.
The survey covers 6 key areas:
- Data Challanges
- Organization of social media measurement
- Social media metrics collected
- Responsibility and ownership of social media initiatives in your organization
- Technology platform (social media platforms, analytics tools etc.)