Iridia Consulting offers expert advice and training in the fields of Digital Marketing and Web Analytics.

2012 SocialAnalytics Survey by Adobe

While social media ROI attracts a lot of discussion, the reality is that only a handful of organizations have found a way to effectively define, track and measure the ROI on their social media efforts. Adobe has just announced a new survey focusing on the tools, metrics and strategies used by marketers today to estimate the ROI of social media programs. Participants in the survey will have a chance to benchmark their practices against those of their peers and get detailed results on current state of social media analytics.

The survey covers 6 key areas:

  1. Objectives
  2. Data Challanges
  3. Organization of social media measurement
  4. Social media metrics collected
  5. Responsibility and ownership of social media initiatives in your organization
  6. Technology platform (social media platforms, analytics tools etc.)