Iridia Consulting - Organic Search (SEO)

Organic Search (SEO)

Organic Search Engine Optimization (SEO) is essential to a strong online presence. From keyword research to conversion metrics, if we can measure it we can optimize it!

Digital Marketing Strategy - Iridia Consulting

Marketing Strategy

The challenge in using both online and offline marketing tactics is effective integration and consistency. We can help you set your strategic objectives, evaluate options and coordinate the implementation across marketing channels.

Iridia Consulting - Web Analytics

Web Analytics

To take full advantage of online marketing efforts, you need to read the track you clients and leads leave on your web-site, see the patterns and trends and optimize your strategy. We can help you install, configure and / or optimize your web-site tracking with Google Analytics or Omniture Site Catalyst.

Iridia Consulting - Digital Marketing Training

Customized Training

Iridia Consulting offers a variety of digital marketing training sessions to organizations of all sizes. Whether you're looking for a standardized web analytics course or a customized training sessions for your specific tools and environment, we can help!

Iridia Consulting - Social Media Marketing

Social Media Marketing

We can help you plan, set-up and execute powerful social media campaigns that will promote your brand, grow your leads and maximize ROI.

Free Consultation

Not sure where to start? Set up a free consultation! We will review your objectives and tell you how we can help achieve your goals.


Your digital  marketing strategy should mirror your business objectives and be tightly coordinated with your traditional marketing efforts. You need to deal with a tangled web of technology platforms and vendors with their own jargon, and acronyms. Here is how we can help:

  • Define a comprehensive marketing strategy for your firm
  • Optimize your current marketing spend (PPC, banner ads)
  • Initiate, or optimize e-mail campaigns
  • Plan, or improve your social media marketing efforts


You can only manage, what you can measure! A well executed web analytics strategy will provide you with the hard data and insights you need to effectively manage your online presence and prioritize your digital marketing efforts. Here is how we can help:

  • Install and configure Google Analytics, or Adobe SiteCatalyst
  • Assess and optimize existing installations
  • Create executive dashboards and custom reports
  • Review your web-site content and usability, based on analytics data


Iridia Consulting specializes in customized digital marketing and web analytics training. We will listen to your needs and tailor the content and delivery method of our training solution to your specific objectives and budget:

  • Web analytics 101
  • Google Analytics, or SiteCatalyst installation, configuration and reporting
  • Digital marketing (SEO, paid search, banner ads, effective use of social media)
  • Effective reporting and communication of analytics data